Federal employees utilizing multiple official email accounts doesn't go against record management practices so long as each email account is traceable to its single user, says the National Archives and Records Administration.
Social media platforms offer a variety of analytics, but agencies shouldn't just report for the sake of reporting. They must ensure they're getting actionable data from measurement efforts, said Nicole Callahan, new media analyst at the Education Department's office of federal student aid.
The U.S. government requested the greatest number of "total requests" and "user accounts requested" of any other government from Jan. 1 to June 30 of this year. The finding echoes results published by other technology companies in similar reports-- most recently Twitter--that the United States leads in requesting information from email and social media companies.
Hangouts, which allow up to 10 people to join a virtual conversation while thousands watch via Google+ or YouTube, are great tool for outreach and education, says Jason Townsend, NASA's deputy social media manager. To get started, agencies need a YouTube account and a Google+ page where the YouTube account is linked as an admin user.
A study finds a correlation between candidate name mentions on Twitter and election outcomes, a finding study authors say persists even when controlling for other variables such as media coverage, incumbency, district partisanship and demography.
The Postal Service could better engage customers by utilizing blogs and other social media and analyzing customer comments, an Aug. 1 USPS inspector general report (.pdf) says. The Postal Service's social media presence includes 18 social media sites, including Facebook, Twitter and LinkedIn.
Beyond simply broadcasting information or promoting their mission, agencies can use social media for situational awareness and for mission operations, but there are privacy issues agencies must consider, says the Federal Chief Information Officers Council.
In the same way two people would have a conversation, social media requires listening and responding in turn, said Shayne Adamski, senior manager of digital engagement at the Federal Emergency Management Agency.
A State Department bureau spent about $630,000 in 2011 and 2012 mostly on Facebook advertising to increase international fans of its four English language social website pages (for example) to dubious effect. "A sampling of IIP's Facebook sites raises questions about how much real interaction is taking place," says the State office of inspector general.
Section 508 of the Rehabilitation Act makes clear that federal websites are to be coded for accessibility by people with disabilities. But when it comes to social media, "there are many misconceptions," says Mario Damiani, policy advisor at the Labor Department's office of disability employment policy.