Voters increasingly post their ballot outcomes on social media


Americans going to the polls increasingly let others know the outcome of their vote by announcing it through social media, the Pew Research Center finds.

In a poll (.pdf) of 1,011 adults living in the continental United States conducted over landline and cell phones from Nov. 1 through Nov. 4, Pew researchers find that 22 percent of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter. The poll has a margin of error of 3.6 percentage points.

Pew also finds that social media platforms have become "a notable venue for people to try to convince their friends to vote," citing poll results showing that 30 percent of registered voters have been encouraged to vote for a presidential candidate by family or friends through social media

Supporters of both President Obama and Republican challenger Mitt Romney have taken to social media to urge votes for their candidate in equal measure, the poll finds, with 25 percent of registered voters reporting receiving candidate-support social media networking messages or Tweets from friends and family.

The poll did find that those aged between 18 and 49 are significantly more likely to announce their vote via social media, however, with 29 percent of those in that age group saying so, while only 19 percent of 50-64 year olds have done so and only 14 percent of those aged 65 and above having done so.

For more:
- download the Pew poll (.pdf)

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