Only 1% of Americans utilize short codes for presidential donations


Just 1 percent of Americans have utilized short codes on their cell phones to make a donation to a presidential campaign, finds the Pew Research Center.

The Federal Election Commission removed obstacles to setting up short code political donations in August, prompting both presidential election campaigns to set up a means for texting donations of up to $50 a month.

While about 10 in 100 American adults have made a charitable of some kind through a text message, only about 1 in 100 have done so for the presidential campaign, Pew says (.pdf) based on polling of 2,010 adults. The margin of error on presidential campaign contributor data in the Pew poll is a hefty 6.3 percentage points, however.

Of the 13 percent of Americans who have made a contribution through any means to a presidential campaign, 10 percent say they've used a short code or a cell phone app to make a donation.

Democrats are more likely to use new technology to make donations, the poll finds, since 57 percent of Democratic campaign donors have contributed online or via email and 15 percent have used a short code or mobile app, whereas only 34 percent of Republican donors have gone online or used email and only 6 percent have given via short code or mobile app.

The election is 6 days from now. A 4-year old Colorado girl named Abby crying that she is tired of "Bronco Bamma" and Mitt Romney is currently also an Interwebs sensation (embedded video).

For more:
- download the Pew Research Center poll results (.pdf)
- see Abby cry

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