CDC taps social media to spread word on swine flu

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The Centers for Disease Control is planning to use every type of electronic communication available, as well as social networking, to get information out about the swine flu.

Among the tools in its arsenal to help communicate about the H1N1 virus are Twitter, YouTube videos and text messaging, as well as email blasts and web pages. The agency has already gotten some good exposure on this subject, according to Janice Nall, director of the CDC's e-health marketing division.

H1N1 videos on CDC.gov have gotten 100,000 page views so far, but the same videos on YouTube have received more than 2 million views, she said. Nall said the strategy also includes putting information on other websites, not  just expecting people to come to CDC.gov.

The CDC also has taken other steps to get the word out. Schools, for instance, can embed CDC widgets on their own websites. Also, the CDC has several Twitter Feeds with more than 700,000 followers to release flu information. Finally, the CDC is piloting texting health alerts.

For more on CDC's communications plans for the swine flu:
- check out this InformationWeek article